Knocking on Dem Doors

The Globe had a story yesterday about a lawsuit filed against the chair of the Massachusetts Republican Party.  This is the latest in a series of problems hovering around the state’s nearly insignificant minority party.  

Of course, Democrats have their own image problems to deal with, not the least of which is the possibility of indictments from the Probation Department scandal.

Maginn’s counterpart takes it all in stride.  Literally.  He continues to tweet about the number of doors his volunteers are knocking on in as the general election approaches.  He walks with fellow Democrats all over the state to get out the vote.

John Walsh’s strategy is fairly straightforward: knock on as many doors as possible and get out the vote as a result.  It’s a strategy he’s had time to perfect over the years, from the Governor’s initial run for office to the rout of the 2010 general election that held off a semi-resurgent GOP.

Walsh is determined to reclaim the Senate seat the Democrats lost to Scott Brown.  So they go door to door.  It is a fabulous strategy because it works.  This research from Yale’s Institution for Social and Policy Studies gives credence to Walsh’s very simple strategy.  Researchers there found “that door-to-door canvassing was the most consistently effective and efficient method of voter mobilization” due to its highly personalized character.

The GOP here has not ceded the territory but their door to door and visibility efforts are much more candidate-centered around Scott Brown whereas the Democrats are running coordinated campaigns.  The former may well help the incumbent Senator whereas the latter may not only boost Warren but boost others like Therese Murray, John Tierney, and other Democrats facing close races.

Given the closeness of the Senate race, the race may boil down to a simple piece of date: on how many doors did each party knock?

About Peter Ubertaccio

Peter Ubertaccio is the Director of Joseph Martin Institute for Law & Society at Stonehill College in Easton and Associate Professor and Chair of the Department of Political Science & International Studies. His work focuses on political parties, marketing and institutions. He received his Ph.D. in Politics from Brandeis University in Waltham, MA. Professor Ubertaccio and his family live on Cape Cod where he is on the Board of Directors of the OpenCape Corporation and the Sandwich Economic Initiative Corporation.
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